‘BtoB’ study: Marketers using digital channels to boost brands

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

BtoB 

It’s easy to make sense of the current digital marketing universe. Marketers are enamored of email marketing as a means to accomplishing most of their goals, including garnering leads and enhancing the company brand, with social media marketing not far behind as a marketer favorite.

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