Email still marketing workhorse – Study shows frequency, opt-in practices vary

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

BtoB 

Marketers favor email, the workhorse among b2b tactics, for its effectiveness in acquiring customers and nurturing prospects, but there are widely divergent approaches to using it. These include frequency as well as opt-in best practices—or lack thereof—when assembling contact lists.

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