Marketers mobilize ‘advocate armies’ – B2b companies get strong results with Net Promoter Score systems

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

BtoB 

It has long been a rule of thumb that a customer who has a good experience with a brand will tell seven people. But now, through the magic of Facebook, LinkedIn and Twitter, a customer can tell a positive brand story to hundreds, thousands or even millions of people with just a few keystrokes. CDW, Parallels Holdings and…

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