Media Tablet Shipments Outpace Fourth Quarter Targets; Strong Demand for New iPad and Other Forthcoming Products Leads to Increase in 2012 Forecast, According to IDC

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

IDC Press Release 

FRAMINGHAM, Mass. – Worldwide media tablet shipments into sales channels rose by 56.1% on a sequential basis in the fourth calendar quarter of 2011 (4Q11) to 28.2 million units worldwide, according to the International Data Corporation (IDCWorldwide Quarterly Media Tablet and eReader Tracker. That represents an increase of 155% from the fourth quarter of 2010. The market experienced stronger-than-expected growth across many regions and at many price points, leading to a full-year 2011 total of 68.7 million units. Based upon the markets’ strong 2011 finish, and the clear demand expected in 2012, IDC has increased its 2012 forecast to 106.1 million units, up from its previous forecast of 87.7 million units.

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