Mobile and Video Grab a Greater Share of Digital Ad Budgets – Vast majority of US advertisers, agencies plan on using mobile and video in 2012

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Marketers must diversify their ad investments across a wider variety of digital channels to keep up with today’s media consumption habits. Not surprisingly, digital ad agency ValueClick media found US marketers’ digital advertising budget allocation for 2012 was expected to mirror popular consumer usage trends, resulting in more spending on mobile and video efforts.

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