Never Forget the Power of Integrated Marketing

ClickZ 

A source of frustration for many agencies is that some of their clients just don’t seem to understand the value of integrated marketing. Too often clients will ask their agency to prioritize tactics, and once the prioritization is completed, they will say, “OK, I’d like to go with just the number one tactic.”

I get it – marketing dollars are increasingly stretched; brand managers have to maximize the value of every single dollar. That said, it can be extremely short-sighted to only choose a single tool to perform a job that needs five tools to succeed.

Continue reading… 

Want to partner with IDG?

Click here to get started