Evening Is Prime Time For Tablet Viewing: 1/3 Of Videos Watched In Evening On Tablets

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Video viewing on tablets peaks in the evenings and also perks back up in the early mornings, while desktop viewing is strong during the day, suggesting that consumers are finding room in their lives to switch screens as they move about their day. The latest research from online video technology firm Ooyala has found that video plays on iPads, which slow down overnight, kick back up around 7 a.m. then trickle off after 9 a.m. Views rise high again in the evenings, the company said in its l atest analysis of iPad viewing, conducted across 100 million monthly unique viewers.

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