Forecasts for Ad Spending Become Rosier

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

NY Times 

Leading forecaster of advertising spending is increasing its predictions for growth this year and in coming years, both worldwide and in the United States.

Ad spending worldwide in 2012 will grow 4.8 percent compared with last year, according to a quarterly forecast from ZenithOptimedia, part of the Publicis Groupe. That is a bit higher than the most recent forecast for this year by ZenithOptimedia, made in December, which called for a gain of 4.7 percent.

Read more… 

Want to partner with IDG?

Click here to get started