Inbound Marketing Channels Maintain Low Cost Advantage

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


According to the 2012 State of Inbound Marketing report by HubSpot, businesses that use primarily inbound marketing strategies for lead acquisition consistently report lower cost-per-lead (CPL) rates than those using outbound-centric strategies. Respondents who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more of their budgets on outbound marketing channels.

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