New GolinHarris Study Shows Impact of Real-Time Marketing On Consumer Behavior: Brands Adding Real-Time Marketing To the Mix Increases Consideration By 25% — And Can Increase Brand Value

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Daily Dog

GolinHarris unveiled the results of a new study on the impact of real-time marketing (RTM) — proactive, systematic, multi-channel engagement based upon real-time insights — on consumer behavior during a panel this week at the South by Southwest 2012 interactive marketing festival. The GolinHarris-led session, “The Promise and Pitfalls of Real-Time Marketing,” focused on a hot topic in the communications world — how companies can better reach their targets in the moments and media that matter most, in real time. For the study, GolinHarris interviewed 3,200 U.S. consumers to learn about RTM’s impact on consumer behavior and potential value to brands.

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