P&G’s New Approach to Digital

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


During its Signal P&G event in Cincinnati, Marc Pritchard, global marketing and brand building officer of P&G, talked about how brand building has changed since the proliferation of Internet technology and about how important it is for brands to keep up. Pritchard put a big emphasis on the influx of mobile devices in the market and the pace at which consumers are adopting mobile technology. He also focused on social media and consumers’ dependence on social to talk with one another and also to talk with brands.

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