Ad Execs Bullish On Digital, Marketers More So On Social: Data Reveals ‘Disconnect’ With Agencies

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost 

Advertising executives -– both marketers and their agency representatives -– continue to increase their optimism toward digital media options, and are beginning to swing toward it as more of a “branding” than a performance “option,” but there are some significant disconnects between the way they look at various digital media silos. While agency executives tend to be far more bullish on the overall use of digital media, marketers are much more optimistic about budgeting for social media.

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