©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Global marketing budgets are shifting to emerging markets. While the U.S. remains an important influence, other regions are increasingly gaining recognition as centers of excellence for various marketing disciplines.
That’s according to a new survey from the World Federation of Advertisers, (WFA) which reports that 60% of global marketers are shifting budgets to focus on new markets for growth. Nearly 95% of those polled in the survey believe future growth will come from outside the U.S.