Report: Consumers trust branded websites more than ads

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

That’s good news for PR pros and communicators fighting over budget dollars with their advertising colleagues 
Fighting for more content dollars? You just got some ammunition, thanks to a Nielsen report.

Branded websites are trusted more than TV ads, banner ads, text ads, online video ads, and ads on social networks, according to Nielsen’s Digital Consumer Report (pdf). Of those surveyed, 52 percent trust content they find through branded websites, compared with TV ads (46 percent) or when they’re paid to click (36 percent). Thirty-two percent trust social media ad campaigns.

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