AOL, Microsoft, and Yahoo Kick Off Display Ad Deal

ClickZ 

The ménage à trois in display advertising among Yahoo, Microsoft, and AOL has started on schedule. The three companies said today they are officially offering one another’s unsold inventory.

As a result, all three sales forces now have access to a trough of Interactive Advertising Bureau standard ad space bigger than any offered in one place before. But more important than reach and volume is quality, as the deal’s architects pray media buyers will view the new marketplace as the first stop for brand campaigns concerned above all with locking in “premium” media.

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