©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
IDG’s new Targeted Accounts 360 (TA360) program is aimed at helping marketers target their ads to a premium audience while guaranteeing a minimum of almost 700 qualified leads within a three-month period. TA360 includes IDG media sites and sites in the IDG TechNetwork, an ad network and exchange. The Forbes Global 2000 list ranks the world’s public companies as measured by a composite of sales, profits, assets, and market value.
Visitors who are from the Forbes list (identified by their IP addresses) and go to a US IDG media site (CIO, CSO, Computerworld, InfoWorld, ITworld, Network World, PCWorld, or Macworld) are served the ads from a TA360 client. If visitors then go to any of the IDG TechNetwork’s 480+ sites, they are then retargeted with an ad from the same TA360 client.