Why are ad agencies so cautious about mobile advertising?

VB Mobile

Like cautious children learning to swim or ride a bicycle without training wheels, an astounding number of agencies have done little more than dip their collective toes into mobile waters.

Rather than develop ad campaigns tailored specifically for smartphone users, many are content or are resigned to posting staid print and broadcast copy on company websites when they should be creating dynamic and interactive copy targeted at savvy, often prosperous mobile app users.

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