Content Marketing: The Power at the Heart of Social Media, Search, and Sales [Chart]

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Content marketing is gold for marketers. Content marketing attracts prospects, customers, fans, and the public enabling you to engage and build relationships with them. Content marketing is important because advertising and promotions are less effective and more costly than ever because marketers don’t trust them! Content marketing is the power at the heart of social media, search, and sales.

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