Email delivery rates drop 6% to 76.5% in the second half of 2011

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


More stringent ISP filtering and deteriorating sender reputations mean that global email deliverability declined by 6% to 76.5% in the second half of 2011.Email certification company Return Path announced the findings in its Global Email Deliverability Benchmark report, which monitored data from 1.1m campaigns. These covered 142 ISPS in North America, Central and Latin America, Europe, Asia and the Pacific territories from July through December of 2011.

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