HP converts data into insights

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

BtoB 

Hewlett-Packard Co. is converting massive amounts of data about its customers and prospects into insights that inform all its marketing efforts to target buyers at different points in the purchase cycle.

“One of our biggest challenges is “Big Data’—how do you take data and analytics and convert it into insight?” said Scott Anderson, VP-customer communications at HP’s enterprise marketing group.

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