©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Custom media represents 26 percent of marketing, ad, communication budgets.
The custom content industry is showing no signs of slowing down. Though print still represents the majority of money put towards custom media (a total of $23.6 billion, down slightly from $24 billion), electronic, video and other forms of custom content spend reached an all-time high to $16.6 billion in 2011. According to the 12th annual industry study “Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2012” from the Custom Content Council and ContentWise, video is used by 52 percent of surveyed marketers.