Jackpot! 50 (mostly) free social media tools for brands
ragan.com
Couple years ago, Jay Baer wrote a great blog post called “The 39 social media tools I’ll use today,” which serves an all-in-one toolkit for social media marketers. Much has changed in the two years since that post was published. Here is a 2012 remix featuring a mix of (mostly free) tools you can use on a daily basis.
Listening/Research
The foundations for any social media marketing activity start with listening and in-depth research, ranging from influencer identification to campaign planning.