Mobile Web is being underserved, undervalued right now: Mobile Marketing Day panel

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Mobile Marketer 

NEW YORK – Panelists at the 4th annual Mobile Marketing Day 2012 conference said that although applications are great, the mobile Web is ubiquitous and it is the bare minimum needed to get started in mobile.

During the “Debate: Which Channel Will Be the Breakout Star in 2012?” panel, executives discussed what the breakout stars will be this year – whether it is SMS, mobile ads, mobile search, mobile Web, mobile apps, QR codes or mobile video. The panel was moderated by Mickey Alam Khan, editor in chief of Mobile Marketer, New York.

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