Are you sitting down? All right, here goes: Your Klout score isn’t a measure of your social media success. According to a new Altimeter Group study by analyst Brian Solis, scores from services such as Klout and PeerIndex don’t even measure what the companies behind them claim they do.
“The inspiration for the report actually started with a finding that none of these services actually measure influence,” Solis says. “[My] mission was to define what influence is, what influence isn’t, and, once understanding that, recognize what these services actually measure and where the value could lie within it.”