6 in 10 Senior Marketers Say Social Media Key to Company Survival

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Marketing Charts

59% of senior marketers either agree (39%) or strongly agree (20%) that companies that do not fully embrace social media will not survive, according to[pdf] a recently-released study commissioned by Facebook and conducted by Forrester Consulting. The survey of 101 VP- and C-level marketing professionals found 71% of senior marketers agreeing that companies can gain competitive advantage by leveraging social media, and 60% also agreeing that social media enables businesses to be more successful. Although the generally positive nature of the responses serves Facebook’s interests, on the flip side, the data also shows that 4 in 10 senior marketers do not agree that social media can drive increased success for their businesses.

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