Confessions of an Agency CEO

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


“Mad Men” returned to great fanfare last night. The nostalgic look at the advertising business in the early 1960s is nothing short of a cultural phenomenon. Those in the ad world are as obsessed as anyone with the series, while often ruing the fact that the agency business is far less glamorous and swashbuckling today in an age of procurement, discount creativity and heightened financial pressure. Digiday spoke to an agency chief executive to get a read on what it’s like to run an agency today, how clients often get the bad work they deserve and why, despite it all, advertising is still a very fun career. You can read the full collection of Confessions. Please contact me at the email below if you’d like to participate. We promise full anonymity in exchange for honesty.

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