CPMs Don’t Reflect Whether Ads Are Viewable, Targeted


Earlier this year, comScore revealed some key findings from a broad study of online brand campaigns in connection with the launch of its ad verification service called Validated Campaign Essentials. Among the highlights, it found that nearly a third (31%) of online display ads are never seen, and 72% of campaigns had at least some ads running next to objectionable content.

Read more…

Want to partner with IDG?

Click here to get started