Video Top Asset Created for Content Marketing – Social media the most popular distribution channel

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


With nearly 55% growth expected this year, online video will be the fastest-growing ad format in 2012, eMarketer estimates. One factor behind video’s high growth rate is its relatively low base of spending; data from media buying solutions provider STRATA showed just under 28% of US ad agencies used digital video as a part of their online advertising efforts in Q4 2011.

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