©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
The advertising industry will hit an inflection point this year with the onslaught of metrics, targeting and privacy. Sir Martin Sorrell, CEO at WPP, told the audience at the 4As conference in Los Angeles that WPP will not “sit on top of the shoulders” of others, but continue to develop applications and products needed to generate and analyze data.
WPP invests about $75 billion in advertising for its clients. This year, Sorrell said, WPP will invest for its clients about $2 billion with Google — up from $1.6 billion last year — compared with $400 million, up from $200 million, respectively in Facebook.