Charting the B2B Social Media Lead Generation Process

Social Media B2B 

We wrote a book about B2B social media to share our ideas with others and to help them learn how to adopt social media in their B2B companies. One sign of success is when people take the ideas and make them their own. This is something that the web has always been good for. People gather ideas, remix them and create their own content from them. We were pretty excited to see the book review from Aarne Töllinen, Project Manager at University of Jyväskylä. And thankfully it is written in English, because we don’t speak Finnish.

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