Cisco finds virtual savings, but at a cost

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

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Ever since the event started in 1991, Cisco Systems’ Global Sales Meeting, a gigantic internal content marketing initiative, has been a big deal. For the meeting, the networking giant would fly in 15,000 or more of its sales staff to a single location, such as Las Vegas. After days of sharing best practices and recognizing top salespeople, the GSM might peak with a concert by Aerosmith.

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