©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
IDG news release
IDG Target Account 360 Program Combines Branding and Lead Generation
FRAMINGHAM, Mass.–(BUSINESS WIRE)–IDG now offers tech marketers in the US the ability to exclusively target the world’s largest multinational public companies with high-volume online ad inventory and obtain qualified leads. The IDG Target Account 360 (TA360) program harnesses the collective reach, audiences, and databases of IDG’s US media websites including CIO, CSO, Computerworld, InfoWorld, ITworld, Network World, PCWorld, and Macworld. TA360 includes audiences from the IDG TechNetwork, an ad network and exchange, and IDG Connect’s database of IT buyers.