Agency Survey: Early 2012 Social Dollars Boom

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Seven out of eight ad agencies stated their clients’ social media spends either doubled or were “up significantly” in January when compared to the same month in 2011. And brands this year have been – not surprisingly – more dialed into Facebook than Twitter, according to a survey orchestrated by ClickZ News.

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