New trends challenge telecoms brands

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Warc 

NEW YORK: Brand owners in the telecoms category are facing numerous sources of pressure, with customer loyalty levels and revenues per user in decline as the expense of subsidising devices rises.

PricewaterhouseCoopers, the consultancy, conducted in-depth interviews with 12 major telcos in North America, including Bell Mobility, Sprint Nextel, T-Mobile and Verizon Wireless.

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