Only 13% of B2B Marketers Drive Leads with Social Media

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Social Media B2B 

In a recent study of B2B marketers by BtoB Magazine, 59% of those surveyed answered that online lead generation is their biggest marketing challenge. While email is their number one source of online leads, only 13% of respondents reported that social media was their greatest driver of leads.

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