Social media delivers benefits

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Warc 

NEW YORK: Social media exerts the most powerful positive influence on marketing and sales effectiveness and market share, a new survey of brand owners has revealed. PulsePoint, the consultancy, and the Economist Intelligence Unit, the research group,polled 329 North American executives regarding how their firm used social tools to connect with staff, customers, business partners and other stakeholders.

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