Social Media Powers Instant Research Communities

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


In addition to using social media for distributing advertising, marketers have long recognized that social media is a valuable tool for research — and now a number of companies are building online services which allow marketers to plan and execute targeted research campaigns via social media. Towards that end GutCheck unveiled “Instant Research Communities,” enabling marketers to leverage fans and followers on Facebook, Twitter, and Google+ for research purposes.

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