Why Marketers Need to Think Like Developers

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Digiday

Let’s be clear about one thing: Any kind of digital marketing execution — from an online banner to a mobile app to a Facebook page to a transactional, e-commerce website — is software development. Period.

These executions all require coding, which needs quality assurance, and all are “launched” in some way, which necessitates moving files and post-live testing. So, congratulations: Whether you know it or not, you’re all software developers.

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