3 Keys to More Compelling Case Studies

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Content Marketing Inst.

According to CMI’s B2B Content Marketing 2012 Benchmarks, Budgets and Trends Report, 70 percent of B2B marketers find case studies to be an effective content marketing tool. That’s because they can increase customer confidence in your organization, educate prospects on how to solve their challenges, and provide social proof that your solutions are valuable.

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