Marketing Departments Suffer A Dearth Of Big Data

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost 

According to the Columbia Business School and the New York American Marketing Association’s Marketing Measurement in Transition Study, marketers’ desire to be data-driven is not yet matched by a consistent effort to collect the data necessary to make these real-time decisions. 29% report that their marketing departments have “too little or no customer/consumer data.”

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