New Techniques for Tech Marketing and Sales Enablement

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Embrace the Changes! New Techniques for Tech Marketing and Sales Enablement

IDC, Rich Vancil

The marketing transformation continues to sweep through the IT vendor community. Budgets and priorities are shifting faster now than at any time in the past several years. Marketers are just at the beginning of their capability to embrace the new social and digital media that gives buyers more power in the purchase decision. What is your marketing organization doing to harness these changes?