ANA: Clients Challenge Agencies To Cut Ad, Marketing Budgets

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost

The recession may be officially over, but marketers are under increasing pressure to find cost savings and reductions in their marketing and advertising budgets. Those efforts will impact ad shops, as many clients are asking their agencies to identify potential cost cuts that go beyond merely trimming ad-spending budgets.

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