Digital Ad Delivery Practices Examined

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


According to a recent comScore release of results from its U.S.-based vCE Charter Study involving online advertising campaigns from 12 premium national advertisers, a large portion of ad impressions are not delivered according to plan, and that the quality of ad delivery can vary greatly based on a variety of factors, including site, placement, creative and targeting strategy.

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