Newspaper Assn. of America
Digital media over the next 20 years will be supported by a variety of forms of sponsorship, reader revenue, and lead generation, all grounded in the ongoing relationships that consumers build with the media they trust. That’s the perspective of Bob Carrigan, CEO of global publishing, media and events giant IDG Communications and former chairman of the Interactive Advertising Bureau. Carrigan has lead IDG’s aggressive move into the digital space and, in a Q&A session with Dallas Morning News Publisher Jim Moroney, Carrigan shared his insights on innovation and business transformation in a keynote speech at the Newspaper Association of America’s conference in April 2012….