Digital Impact Recap: Dell on socializing the organization

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


“Conversations are conversations — not business segments. They are based on what people feel,” said Richard Binhammer, director of social media and community at Dell The PRSA 2012 Digital Impact Conference at New York’s Sentry Center, Binhammer discussed how people are using the Web to connect and how “social brings new dynamics to continuing to grow the intersection between business value and customer value.” He said that there are three types of relationships: authority, community and exchange.

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