Google AdWords Ad Extensions Get Conversion Tracking

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Search Engine Watch 

Every week we hear about or read another “PPC wish list” that outlines all of the features that Google AdWords, Microsoft adCenter or even Facebook should build into their respective advertising platforms. Each list builds on the last as PPC managers the world over desperately try to improve functionality and reporting capabilities. Typically, these platitudes fall on seemingly deaf ears.

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