IT Marketing: Listen With Your Eyes and See Where Its Going

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

“Get it 85% right and just go for it. Be in perpetual beta.” Those are the words of Bob Carrigan, CEO of IDG Communications, when discussing risk taking and online product development at the National Newspaper Association of America Conference in D.C.. In the Q&A session with Dallas Morning News Publisher Jim Moroney, Carrigan shares other insights on digital, innovation and business transformation. Carrigan stresses the importance of strategy for marketers and the difficulty of transitioning into digital for most media companies. As digital media grows and continues to be supported by a variety of media platforms, marketers need to become more service oriented, show leadership, and leverage the tools to successfully help their consumers. 

Click here to see a video about IDG’s transformation from a print to digital company and how the transformation may apply to other companies…

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