Research Finds Supply Chain Vendors Slow to Adopt Use of Social Media to Engage With Customers for CRM

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

IDG Research & Kemp Goldberg news release


One-Third Would Be Positively Influenced if Suppliers and Vendors Used Social Media to Interact
PORTLAND, ME and FRAMINGHAM, MA– The use of social media by B-to-B suppliers and vendors for customer relationship management (CRM) is limited, but those who are using social media for CRM are creating better experiences for their customers and are earning benefits as a result, according to a recent social CRM study released today by Kemp Goldberg Partners and IDG Research Services.

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