Samsung Plans to Market Ads on Its Digital Devices

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Wall Street Journal

Samsung Electronics Co. is taking a more hands-on role inserting advertisements into its mobile devices, putting the company in greater competition with Apple Inc. and Google Inc.

Samsung said Tuesday that it is joining with closely held OpenX Technologies Inc. to enable advertisers to bid through an exchange for available space on applications running on its digital gadgets.

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