The Content Match Game: Tips for Better Content Alignment Throughout the Buying Cycle

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Content Marketing Inst.

You’ve heard the mantra before: Content marketing works best when it’s delivered to the right target, at the right time, using the right message to drive interest and sales. But the key question is how do you tell if you are providing value every step of the way or are just throwing everything out there and hoping your information will reach consumers at the right moment?

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